These Companies Have The Best Customer Service (2022)

Which companies have the best customer service? The short answer: supermarkets, restaurants, and car manufacturers.

But the long answer is fascinating, and you'll want to stick around for it. Most experts I know eventually turn to the authoritative American Customer Satisfaction Index (ACSI), which publishes its scorecard by industry category, for a response. But since its inception almost a quarter century ago, the ACSI has never shared a list for all of its companies.

Until now.

ACSI is the only national cross-industry measure of customer satisfaction in the United States. It ranks companies within their industry based on customer evaluations of the quality of goods and services purchased in America and produced by domestic and foreign firms with substantial U.S. market shares.

But top 20 lists, and "best of" compilations? No.

So I asked David VanAmburg, the ACSI's managing director, and Forrest Morgeson, its director of research, if they would consider developing a list of the 20 companies that have the best customer service exclusively for Forbes. They agreed.

ACSI took three years of data and ranked the best companies in their index. Scroll to the bottom of this story for details on their methodology and a quick introduction.

Which companies have the best customer service? Here's the authoritative list

Here's the ACSI list that answers the question: Which companies have the best customer service? I've included their industry category, score, a commentary from VanAmburg and Morgeson, a testimonial from a real customer they surveyed, and the company's claim to fame.

Michael Nagle/Bloomberg

1. Chick-fil-A

Category: Limited-Service Restaurant

Score: 86.0

ACSI commentary: "Chick-fil-A seems to have the recipe for great customer experiences with its more focused menu and great service."

Customers say: "The professionalism and courtesy of the Chick-fil-A staff are far superior to any other chain restaurant I've frequented."

Claim to fame: Its employees were rated the most polite in their industry category. When it comes to companies that have the best customer service, Chick-fil-a can't fly any higher.

Francis Specker/Bloomberg News

2. Trader Joe's

Category: Supermarkets

ACSI Score: 85.4

ACSI commentary: "From its private label staples to its organic produce, Trader Joe's has carved out a niche that has propelled its rapid growth."

Customers say: "From the selection of products that you can only get there to the quality of service you can get nowhere else they're always my first choice. Trader Joe's products are the standard by which I measure other stores."

Claim to fame: It's one of America's top employers, according to, ahem, us.

Daniel Acker/Bloomberg

3. Aldi

Category: Supermarkets

ACSI Score: 85.0

ACSI commentary: "Like its subsidiary Trader Joe's, Aldi's no-frills approach seems to connect with consumers and has fueled rapid growth over the past decade."

Customers say: "Aldi has everything I need at the lowest prices in a small area that feels like a Mom and Pop store. I love the personal feel of the store combined with the high quality and low prices every day."

Claim to fame: ALDI is big here, but their customer service reputation is even bigger in the UK, where it nabbed the top spot in a recent survey.

Bess Adler/Bloomberg

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4. Amazon

Category: Internet Retail

ACSI Score: 84.8

ACSI commentary: "The world's largest internet retailer has mastered a combination of value, satisfaction, and delivery efficiency that consumers love."

Customers say: "Infinite variety on one site without having to search multiple brands and companies online."

Claim to fame: A few years ago, ForeSee ranked Amazon highest in overall customer satisfaction in its survey with a score of 90, the highest ever recorded by the firm.

Qilai Shen/Bloomberg

5. Lexus

Category: Automobiles

ACSI Score: 84.6

ACSI commentary: "Toyota's Lexus brand has been a perennial leader among not just automakers, but luxury brands around the world."

Customers say: "It makes me feel pampered because it's so comfortable and well designed and I love driving it."

Claim to fame: J.D. Power has repeatedly recognized Lexus for its outstanding customer service.

Callaghan O'Hare/Bloomberg

6. Costco Wholesale

Category: Dept. & Discount Stores

ACSI Score: 84.4

ACSI commentary: "Maybe it’s the low prices, the liberal return policy, or the delicious free samples, but customers love Costco."

Customers say: "The prices are unbeatable and Kirkland is a very reliable brand."

Claim to fame: Costco has numerous service awards and a service-centric corporate culture.

Dania Maxwell/Bloomberg

7. HEB Grocery

Category: Supermarkets

ACSI Score: 84.4

ACSI commentary: "A regional supermarket serving Texas, HEB has quietly become one of the biggest and most popular private grocers in the United States."

Customers say: "They have the best quality and the best assortment of fresh produce and often excellent sale prices on them so I can serve my family the most nourishing food."

Claim to fame: Look at all these awards and recognitions. Not bad for a regional grocery chain.

Michael Nagle/Bloomberg

8. Toyota

Category: Automobiles

ACSI Score: 84.4

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ACSI commentary: "Despite a spate of recent large recalls, the world's second-largest automaker remains a favorite with owners."

Customers say: "The great gas mileage and great acceleration for a hybrid car."

Claim to fame: That's quite a collection of awards, Toyota.

Krisztian Bocsi/Bloomberg

9. Publix

Category: Supermarkets

ACSI Score: 84.3

ACSI commentary: "Employee-owned and long a leader in ACSI, Publix keeps its customers in the southern United States happy."

Customers say: "The people that work there. They make shopping a pleasure!"

Claim to fame: Like the previous two winners, Publix collects awards like they're stamps. Nice hobby.

Photo by Daniel LEAL-OLIVAS / AFP)

10. Wegmans Food Markets

Category: Supermarkets

ACSI Score: 84.2

ACSI commentary: "A smaller regional supermarket like HEB, Wegmans makes grocery purchasers in the northeast U.S. happy."

Customers say: "The brightness and decorations in the store. It is a very welcoming place."

Claim to fame: It's a great place to work, according to, um, another publication.

Akio Kon/Bloomberg

11. Subaru

Category: Automobiles

ACSI Score: 83.9

ACSI commentary: "The safety-focused carmaker has spun its popularity with customers into record U.S. sales in recent years."

Customers say: "That it's just an all-around good safe car and goes great in the winter season."

Claim to fame: Kelley Blue Book named Subaru the "most trusted" car brand for 2018.

Krisztian Bocsi/Bloomberg

12. Google

Category: Internet Search Engines

ACSI Score: 83.6

ACSI commentary: "Still just a simple white page with a box, Google has turned efficiency and ease of internet searches into one of the world's largest companies."

Customers say: "They always have the most accurate results."

Claim to fame: Highly ranked on Glassdoor's best places to work survey.

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AP Photo/Jenny Kane

13. Apple

Category: Personal Computers

ACSI Score: 83.3

ACSI commentary: "While its iPhone products propel its growth, Apple's personal computers are still loved by customers."

Customers say: "The excellent software is not hampered with viruses like other operating systems."

Claim to fame: One word -- iPhone.

Gilles Sabri/Bloomberg

14. L Brands

Category: Specialty Retail

ACSI Score: 83.3

ACSI commentary: "With more than $10 billion in annual revenue, L Brands portfolio of stores are not a "secret" anymore, and customers like them."

Customers say: "I have a scent and product for every mood."

Claim to fame: Parent company of Victoria's Secret.

SeongJoon Cho/Bloomberg

15. LG

Category: Household Appliances

ACSI Score: 83.3

ACSI commentary: "Household appliances may not be exciting, but LG's quality and value make it a winner with customers."

Customers say: "I have never had a problem with either of my new LG washer and dryer. I have no complaints."

Claim to fame: Its products receive awards for innovation year after year.

Matthew Staver/Bloomberg

16. Texas Roadhouse

Category: Full-Service Restaurant

ACSI Score: 82.3

ACSI commentary: "Good steaks, good service, and free peanuts make Texas Roadhouse a winner for its customers."

Customers say: "The value for the meats is like no other steakhouse. I always feel like I am getting my money's worth every trip."

Claim to fame: Scroll to the bottom of this list for all the awards.

Luke Sharrett for Bloomberg

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17. Cracker Barrel

Category: Full-Service Restaurant

ACSI Score: 82.3

ACSI commentary: "Simple, traditional American recipes and low prices make Cracker Barrel a favorite."

Customers say: "Cracker Barrel is the closest thing to Grandma and Mom's recipe that I've found. Our entire family loves Cracker Barrel because of that reason."

Claim to fame: Won the Chain Restaurant Consumers’ Choice Award three years in a row.

Scott Eells/Bloomberg

18. Thrivent Financial

Category: Life Insurance

ACSI Score: 82.0

ACSI Commentary: “A not-for-profit life insurer with a reputation for corporate social responsibility that appears to extend to its customers.”

Customers say: "They actually care about the customer's needs."

Claim to fame: Named one of the world's most ethical companies last year.

Christopher Lee/Bloomberg

19. FedEx

Category: Consumer Shipping

ACSI Score: 82.0

ACSI Commentary: "Its rapid delivery and easy package tracking make FedEx customers satisfied."

Customers say: "The very happy person with a big smile who delivers my parcels. Very sweet."

Claim to fame: Recipient of multiple international customer service awards, including the Ruban d’Honneur award for outstanding customer focus.

Daniel Acker/Bloomberg

20. Daimler - Mercedes Benz

Category: Automobiles

ACSI Score: 81.8

ACSI Commentary: "A name synonymous with luxury, Mercedes is typically at or near the top of the automakers in ACSI measurement."

Customers say: "It drives like a dream."

Claim to fame: With cars like that, no wonder it has so many awards.

How they drew up a list of companies that have the best customer service

As promised, here's a little more on ACSI's rigorous methodology and how theyanswered the question of which companies have the best customer service. The researchers used data for all companies from 2015 to 2017 to rank the companies. These rankings were compiled year-by-year based on a company’s performance on customer satisfaction, along with consumer perceptions of service quality, value, and brand loyalty. ACSI excluded pure-product companies, such as those that manufacture nondurable goods.

"A company had to appear in the top 25 for two of the three years to be included in the final rankings," says Morgeson. "Those meeting this criterion then had their blended score on the variables mentioned above averaged across the three years, resulting in a final ranking for the three-year period."

Who am I to say which companies have the best customer service?

Where are my manners? I almost forgot to tell you who I am. I've covered customer service for decades as a consumer advocate. I've founded three nonprofit organizations, including Elliott Advocacy, which empowers consumers to solve their problems and helps those who can't. My site maintains the largest database of executive customer service contacts in the world. I've also written several books on customer service.

I write a weekly nationally syndicated column about customer service for consumers. My mission at Forbes is to cover service from the customer perspective. We already have several terrific contributors who write about it from a business point of view.

I'm excited to hear from you as we take this adventure through Consumerland together. Naming which companies have the best customer service is just the start. If you have any story ideas, comments, complaints, or news tips -- or if you just want to send me a lengthy email lamenting the death of customer service in America -- I'd love to hear from you. You can email me at or you can get help with any customer service issue on my consumer advocacy site.


What company has the highest customer satisfaction? ›

The top scores for customer satisfaction among the Management Top 250
CompanyCustomer-Satisfaction Score
1Cisco Systems Inc.77.7
2Agilent Technologies Inc.77.1
3International Business Machines Corp.75.4
4Caterpillar Inc.75.2
6 more rows
28 Feb 2022

What is another way to say great customer service? ›


Satisfaction was the second most popular choice to describe great customer service.

What is an example of the best customer service? ›

12 examples of good customer service
  • Build a connection with local shoppers.
  • Remember and reward repeat customers.
  • Proactively address online store shipping issues.
  • Offer “try before you buy” for online shoppers.
  • Perfect your in-store greeting.
  • Send a handwritten thank-you note.
  • Streamline customer service across all channels.
4 Jun 2021

What is excellent customer service? ›

Excellent customer service means going beyond meeting your customer's basic needs. It involves much more than providing support in a timely and pleasant manner. More importantly, it means doing everything possible so your customers are not merely satisfied. They're actually happy with your products and services.

Who is the best customer? ›

Great Customers Want to be Self-sufficient

They need to be able to configure it and change it on the fly to meet their needs. These are the kinds of people who derive way more satisfaction from finding the answer to their question themselves and see it as a personal failure if they need to call someone for help.

What makes for great customer service? ›

What is good customer service? Good customer service means consistently meeting customers' expectations. Great customer service is quick, easy, personalized, and empathetic. Companies that deliver excellent customer service take the time needed to understand the needs of their unique customer base.

What is the most helpful company in the world? ›

Top Businesses Doing the Most Good for the World
  1. Intel. As of 2014, Intel became a conflict-free microprocessor manufacturer. ...
  2. Warby Parker. The eyeglass company follows the TOMS business model: buy one, give one. ...
  3. TOMS. ...
  4. Roshan Telecom. ...
  5. Oliberté ...
  6. Bloomberg Philanthropies. ...
  7. Sanergy.
26 Jun 2015

Which company is most customer centric? ›

Every year, I create a list of the most customer-centric companies to recognize companies that lead with customer experience.
  • Airbnb. ...
  • Tribute Hotels. ...
  • Journera. ...
  • Inspirato. ...
  • Hilton. ...
  • Delta. ...
  • Hopper. ...
  • EVEN Hotels.
1 May 2022

How do you express excellent customer service? ›

11 ways to provide great customer service
  1. Be friendly. The most important rule in providing excellent customer service is to be friendly. ...
  2. Respond promptly. ...
  3. Know your product or service. ...
  4. Listen to your customers. ...
  5. Say thank you. ...
  6. Get to know your customers. ...
  7. Ask for feedback. ...
  8. Use the feedback you receive.

How do you say thank you for great customer service? ›

Say thanks with a handwritten note
  1. Greet your client by name. ...
  2. Express your gratitude and clearly state why you're sending the note.
  3. Include details about why you enjoyed your experience with this customer (be specific and personalize it as much as possible).
  4. Repeat that you're thankful for their business.
14 Feb 2022

How do you appreciate the best service? ›

Consider adopting on of these 17 customer appreciation ideas.
  1. Send a handwritten note. ...
  2. Give back to causes close to customers. ...
  3. Enlighten your community every day. ...
  4. Notice when customers go above and beyond. ...
  5. Offer a free service during a challenging time. ...
  6. Take the time for face-to-face conversations. ...
  7. Give a thoughtful gift.
6 Feb 2021

What are the best strength of a customer service? ›

Your List of the Most Important Customer Service Skills (According to Data)
  • Patience. ...
  • Effective Listening. ...
  • Attentiveness. ...
  • Time Management. ...
  • Willingness to Improve. ...
  • Knowledge. ...
  • Ability to Admit You Don't Have the Answer. ...
  • Thick Skin. One third of customers say they'd rather clean a toilet than speak with customer service.

What makes a great customer experience? ›

In short, good customer experience can be achieved if you: Make listening to customers a top priority across the business. Use customer feedback to develop an in-depth understanding of your customers. Implement a system to help you collect feedback, analyze it, and act on it regularly.

Which company has the best work-life? ›

The 10 best U.S. companies for work-life balance, according to Glassdoor
  • SailPoint Technologies (tie) ...
  • MathWorks (tie) ...
  • Asana. ...
  • Box. ...
  • Zeigler Auto Group. Industry: Motor Vehicle Manufacturing. ...
  • Atlassian. Industry: Technology. ...
  • CoverMyMeds. Industry: Health-care software. ...
  • Cornerstone Home Lending. Industry: Loan servicing.
20 Oct 2022

What makes a company great to work for? ›

A great place to work cares about and supports its employees while also challenging them to grow with the company. At these companies, managers and their employees trust and respect each other and have a shared commitment to both individual and company success.

Which is the best company of all time? ›

The Top 100 Companies of the World: Competition From China
#1AppleUnited States
#2Saudi AramcoSaudi Arabia
#3MicrosoftUnited States
#4AmazonUnited States
6 more rows
19 Jul 2021

Who Has the Best customer service 2022? ›

The 10 brands with the best customer service 2022

Viking Cruises tops the list of brands with the best customer service, and three hotel chains round out the top 10 – all pointing to a world in which people started traveling again, but incredibly cautiously.

What is a customer centered company? ›

Customer-centered businesses use technology that enhances internal collaboration around the customer: unifying customer-facing touchpoints, data, and analytics to empower every team with the insights and tools to contribute to excellent customer experiences.

What is a customer centric company? ›

Customer-centric is an approach to doing business that focuses on providing a positive customer experience both at the point of sale and after the sale in order to drive profit and gain competitive advantage.

How would you describe strong customer service skills? ›

What Are Customer Service Skills? Customer service skills are the skills necessary to communicate with others, solve problems, demonstrate patience and understanding, ensure customer satisfaction, and resolve customer complaints.

How do you thank a company for their service? ›

Sending a business thank-you note or email message, also known as an appreciation letter, to a vendor is a formal way to express your company's gratitude for the company's services and to assure them of your interest in continuing your association together.

How do you professionally praise a company? ›

It's really admirable how you always see projects through from conception to completion.” “Thank you for always speaking up in team meetings and providing a unique perspective.” “Your efforts at strengthening our culture have not gone unnoticed.” “Fantastic work!”

Why did you choose this company? ›

Express your personal passion for the employer's product/service/mission. Employers want to know you're passionate about what they do, whether it takes the shape of a product, a service, a mission, or a brand. You can also connect your passion to the company's core values, which can often be found on their website.

What is customer service in simple words? ›

Customer service is the support you offer your customers — both before and after they buy and use your products or services — that helps them have an easy and enjoyable experience with you. Offering amazing customer service is important if you want to retain customers and grow your business.

Which company is most customer-centric? ›

Every year, I create a list of the most customer-centric companies to recognize companies that lead with customer experience.
  • Airbnb. ...
  • Tribute Hotels. ...
  • Journera. ...
  • Inspirato. ...
  • Hilton. ...
  • Delta. ...
  • Hopper. ...
  • EVEN Hotels.
1 May 2022

What companies are customer obsessed? ›

5 Examples of Brands with Successful Customer-Centric Marketing
  • Efficiency is Key for Starbucks. Customers are becoming increasingly pressed for time. ...
  • Patagonia Builds Trust via Transparency. ...
  • Zappos – A Customer Service Company that Sells Shoes. ...
  • Amazon Uses Personalization for Better Convenience. ...
  • Nordstrom.

What is the number 1 rule in customer service? ›

1. Be Nice. The first rule is so obvious that we almost feel silly stating it “¦ “Be nice.” No matter what the scenario, being warm, friendly, and engaging will go a long way toward making your customers happy.

Why is Apple's customer service good? ›

Apple's attention to detail goes beyond the products, into the packaging and the experience that's attached to it. The company doesn't just deliver the purchased items in standard cardboard packaging – it goes above and beyond and puts just as much attention to detail into its packaging as it does into every product.

What is the best customer experience? ›

10 ways to deliver great customer service
  1. Know your product. ...
  2. Maintain a positive attitude. ...
  3. Creatively problem-solve. ...
  4. Respond quickly. ...
  5. Personalize your service. ...
  6. Help customers help themselves. ...
  7. Focus support on the customer. ...
  8. Actively listen.
5 days ago

What companies are known for customer service? ›

Top 10 Companies Known For Great Customer Service
  • Apple.
  • Publix.
  • Zappos.
  • Ritz Carlton.
  • Amazon.
  • Disney.
  • Lexus.
  • Starbucks.
11 Jan 2021

What company said the customer is always right? ›

"Le client n'a jamais tort" (the customer is never wrong) was the slogan of Swiss hotelier César Ritz, founder of Ritz Carlton hotels.

What company started the customer is always right? ›

Marshall Field, Harry Gordon Selfridge, and John Wanamaker pioneered the popular phrase in the early 1900s. Field founded the store Marshall Field and Company in Chicago, while Wanamaker opened the first department store in Philadelphia.

What are the 3 most important things in customer service? ›

Essentially, the 3 important qualities of customer service center around three “p”s: professionalism, patience, and a “people-first” attitude. Although customer service varies from customer to customer, as long as you're following these guidelines, you're on the right track.

What is the most important customer service element? ›

Key Elements of Good Customer Service
  • Put customer needs first.
  • Clarify the customer's goals and roadblocks.
  • Prioritize quality over quantity.
  • Engage customers with genuine interest and enthusiasm.
  • Create accessible, omnichannel support options.
  • Troubleshoot collaboratively.
  • Ask for feedback and learn from customers.
10 Jun 2020

What is customer service Golden Rule? ›

In spite of all the noise and hype involving customer service these days, it truly boils down to one simple, age-old truth, often referred to as the Golden Rule: "Treat others as you would want to be treated."

Why is customer service most important? ›

They are responsible for representing your brand when interacting with potential buyers. Customer service can break a company's chance to turn a potential customer into a loyal customer. After a positive customer service experience, 89% of consumers report they are more likely to return and make another purchase.

Why Amazon's customer service is good? ›

The aspect that makes Amazon's customer service one of the best lies with its support helpline that remains open 24/7. It allows the customers to constantly ask for and receive help from the company's employees whenever they face any issues.

What is customer satisfaction? ›

Customer satisfaction is defined as a measurement that determines how happy customers are with a company's products, services, and capabilities. Customer satisfaction information, including surveys and ratings, can help a company determine how to best improve or changes its products and services.


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