The 20 Most Famous Logo Designers in the World (2022)

We've selected 20 of the most famous and successful logo designers in the field, along with their most famous logo(s). Logos that have an immense impact on our society. Some of you will surprise you!

Chupa Chups logo: Salvador Dalí

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Salvador Dali was asked by Chupa Chups to create their logo. He decided to adhere to the drawing style of his melting clocks and put the name of the "Chupa Chups" in a bright circle.

The name of the lollipop comes from the Spanish word "chupar", which means "To suck". The first commercial was launched under the slogan "Es redondo y dura mucho, Chupa Chups" ("It's round and long-lasting"). Dali even delivered the logo with some marketing advice: Put the name on the top of the lolly wrapper. It's better for branding.

Coca-Cola logo: Frank Mason Robinson

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The Coca-Cola logo has undergone many changes over its 128+ years of existence. What did stay consistent over the iterations were the two curly C's at the start of each word. It was created by the bookkeeper of John S. Pemberton (The inventor of Coca Cola)

Frank Mason Robinson came up with this idea and assumed this would look great in marketing campaigns. What's interesting is that the logo is not really designed, it was just Frank Robinson's elegant style of writing. The original logo was just black and had the trademark signage included in the tail of the first C.

Apple logo: Rob Janoff

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The famous Apple logo, an apple that has a bite in it, was designed by Rob Janoff. It is said by some that the bite represents man's thirst for knowledge, and the original sin, biting in the forbidden fruit.

However, Steve Jobs says that the apple is just his favorite fruit and there's nothing more to it.

Rob spent an entire week drawing apples in all forms and shapes until he found the perfect representation for the tech giant.

Before this logo was invented, Ronald Wayne, one of the Apple co-founders created his own logo, which looks nothing like the current logo:

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Here's an interesting video of the full history of the logo:

(Video) Top 5 famous graphic designer in the world

Google logo: Ruth Kedar

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Probably known best for her designing the Google logo, Ruth was born in Brazil but later moved to Israel where she got her degree of architecture. She then moved to Stanford University where she did her Masters program in design.

She has won the award-winning Analog deck and Duolog deck. She's been displaying her online art collection since 1994 on Art.Net. She's been a consultant art designer at Stanford University for 15 years.

Fact Logo: Herbert l. Lubalin

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He was a prominent American graphic designer who provided visual beauty to 3 magazines. These were Eros, Avant grade and Fact. He spent his last years working for the newly founded international typographic corporation.

Citibank logo: Paula Scher

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The citibank logo originally started as a napkin drawing. Jokingly it's called the 1.5 million dollar napkin:

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Paula Scher runs a design company called "Pentagram". She took her design team to Citibank to discuss what it is they were looking for. During that meeting, she drew the logo sketch on the now-famous napkin.

A famous quote from her: "It took me a few seconds to draw it, but it took me 34 years to learn how to draw it in a few seconds.". She also drew the logo for Tiffany & Co

IBM: Paul Rand

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Paul Rand is known for his design of the IBM logo, as well as the ABC logo. He was an American graphic designer and concentrated on corporate logo designs. He was one of the people who founded the Swiss style of Graphic design. He taught design at Yale University and was later inducted in New York art director's club hall of fame in 1972.

Library of Congress logo: Sagi Haviv

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Sagi Haviv designed the logo for Library of Congress, as well as logos for the US Open Tennis Championships, Leonard Bernstein at 100, Harvard University Press, Conservation International, and LA Reid's Hitco Entertainment.

He has also written two design books, and he is a famous teacher and public speaker. His company is now part of Chermayeff & Geismar, which turned the name into Chermayeff & Geismar & Haviv.

If you want to learn more about logo design and his life, here's an interesting TEDx Talk from Haviv:

Time Warner Cable logo: Steff Geissbuhler

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Steff Geissbuhler is one of the most famous American logo designers. He designed multiple integrated brands and corporate identity programs.

(Video) I Paid 5 Designers On Fiverr To Design The SAME Logo... 🧐

He also served as the president of the Alliance Graphique Internationale and is member of the board of the American Institute of graphic arts.

FedEx logo: Walter Landor

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Probably known mostly for designing the Fedex logo, Landor was born in Munich. He was a famous brand designer and founder of Landor Associates. He always had a talent for designing packages and logos. He worked with brands like Del Monte, Malboro, Fujifilm, Tab & Bank of America. He also designed the corporate identities of many airlines like British airlines, Japan Airlines and Singapore Airlines.

Orange logo: Wally Olins

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Olins is one of the most sought after personalities when it comes to branding. He founded Saffron consultants in 2001 after being the chairman of Wolff Olins till 1997. He was also awarded a CBE in 1999. He was nominated for the Prince Philip Designers prize in 1999. He was given the Reputation institutes' first-ever Lifetime achievement award in 2006.

Nike logo: Carolyn Davidson

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Davidson was a student when the founder of Nike her to design a logo for Nike.

She made various sketches:

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Nike choose the famous Swoosh logo, which was not her favorite, but is still used to this day. It had some variations over the years:

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The image resembles a wing. "Nike" is named after the Greek Goddess of victory.

Shell logo: Raymond Loewy

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The Shell logo is a scallop, representing a visual of the corporate and brand name.

The logo has been changed many times since 1900, but the scallop has remained consistent:

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Loewy has designed a multitude of logos for a large variety of industries. Examples are TWA, BP, Lucky Strike, and the Air Force One livery.

I love NY logo: Milton Glaser

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Best known for the 'I love new york' logo, he started his own studio, Milton Glaser, Inc, in 1974. His work has won numerous awards from Art Directors' clubs, Type directors' club, and the American Institute of graphic arts. In 1979 he was made honorary Fellow of the Royal Society of arts. He has taught at the School of visual arts and at cooper union in New york.

Interestingly, this logo also started out as a napkin drawing:

(Video) 20 Famous Logos Then And Now | Top World's Most Valuable Logos Origin and Present | Rezourze

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Lufthansa logo: Otto Firle

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The Lufthansa logo, an encircled stylized crane in flight, was created in 1918 by Otto Firle.

In 1967, Otl Aicher created a new corporate design for the airline, based on the original logo.

NASA logo: James Modarelli

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Modarelli was a designer at NASA Glenn Research center. In 1959, employees at NASA were asked to come up with designs for NASA. James Modarelli's design was chosen.

NASA has 3 logos, but the NASA Insignia that Modarelli designed is best known. The insignia represents a planet. The red v-shaped wing represents aeronautics. The circular orbit around the agency's name represents space travel.

KLM logo: Henri Kay Henrion

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Henri Kay Henrion is the founding father of European corporate identity. During World War 2, he designed campaign posters like "Dig for Victory", "Aid the Wounded", and "Grow More Food"

After the war, he started he launched "Henrion Design Associates", where 'corporate identity' was invented. It is during that time his company became a designer for major companies like KLM, British European Airways, and Giro. Although KLM (Koninklijke Luchtvaart Maatschappij) used numerous other logos since 1919, the design by Henri Kay Henrion was kept. The symbol on top of KLM represents a crown.

Universal logo: Bob Gill

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He's an unorthodox person with enormous talent. He's designed for Apple Corps records, Rainbow Theater, Universal pictures, queen and High times magazines, and the United Nations. He's won a number of awards and has designed numerous film titles.

V&A logo: Alan Fletcher

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He founded the design firm Fletcher/Forbes/Gill with Colin Forbes and Bob Gill in 1962. Their clients included Pirelli, Cunard, Penguin Books and etc. Gill left in 1965. He made the logo for Reuters, Victoria and Albert Museum, and Institute of Directors. He won the Prince Philip Prize for the designer of the year. He was inducted into the hall of fame of the New York Art Directors Club in 1994 and became an honorary fellow of the London institute in 2000.

Deutsche Bank logo: Anton Stankowski

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Stankowski was a graphic designer from Germany. He was also a photographer and painter. He is best known for illustrating processes or behaviors, rather than objects.

The Deutsche Bank logo is one of his designs. It's a slash in a square, representing consistent growth and dynamic development in a risk-controlled environment.

Showtime logo: Ivan Chermayeff

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Ivan Chermayeff is one of the 3 founders of Chermayeff & Geismar & Haviv. Although design is subjective, he is considered one of the best and most successful American Graphic designers

Chermayeff passed away in 2017. Here's an interesting interview if you would like to learn more about him:

(Video) Stories Behind Iconic Logos (McDonald's, Apple, Nike, FedEx) | Skillshare Questions

Other famous designs of him are Chase bank's heptagonal blue logo, and the Smithsonian's sunburst logo

Mobil logo: Tom Geismar

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A new alphabet design was made for the logo of Mobil Oil Corporation. The idea of the red O is placed in there to assist in the pronunciation, which is "Mo-Bil" and not "Mo-Bile"

Other famous companies he designed for are: Xerox, PBS, Univision and the Rockefeller Center

Continental Airlines logo: Saul Bass

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Saul bass was a multitalented person. He was successful as a graphics designer and filmmaker. His main projects in graphics design included movie posters and logo designs.
His most famous logos are the Avery Internation logo, continental Airlines logo, and the United Airlines logo.

FedEx logo: Lindon Leader

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The Fedex logo was designed by Lindon Leader & Landor associates. Lindon Leader has gained a global reputation for his 30 years of experience in corporate identity. He runs a company now called "Leader Creative" in Utah, where he does branding for large corporations.

His design philosophy: Simplicity and clarity

There is a hidden meaning in the FedEx logo. The empty space between the letters E and X is an arrow, symbolizing speed and precision.

Air Jordan logo: Tinker Hatfield

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Tinker designed logos for a whole series of Air Jordan (v3-v15) and numerous other Nike logos.

He is also Nike's Vice President for Design and Special Projects.

The famous jumping man silhouette was posed by Michael Jordan. The pose is known as the "Jumpman Pose"


What is the most famous logo in the world? ›

Coca-Cola logo and brand is the most recognisable in the world. The red and white Coca-Cola logo is recognised by 94% of the world's population.

Who is the number 1 designer in the world? ›

1. Coco Chanel. Born Gabrielle Bonheur Chanel, “Coco” was an exquisite French fashion designer and founder of the well-known CHANEL brand.

What are the 10 most popular logo colors? ›

The Most Common Logo Colors

Blue: 33% Red 29% Black, Grey, Silver: 28% Yellow, Gold: 13%

What are 3 types of logos? ›

Now that we've covered the three main types of logos (wordmark, monogram, and combination mark), we'll talk about three less common types of logos.

What is the name of logo? ›

A pictorial mark (sometimes called brand mark or logo symbol) is an icon—or graphic-based logo. It's probably the image that comes to mind when you think “logo”: the iconic Apple logo, the Twitter bird, the Target bullseye.

What are the 3 rules of good logo design? ›

3 Rules for Effective Logo Design
  • Make sure your logo has scalability. Your logo needs to be able to be scaled up or down without losing its identity or effectiveness. ...
  • Your logo should work well with one-color printing. ...
  • Keep it simple and avoid too much detail.

Who won designer of the Year 2022? ›

Designer of the Year (Gardens): Urquhart & Hunt.

Which logo is the best? ›

  • Best logos: London Underground.
  • Best logos: The Red Cross.
  • Best logos: Target.
  • Best logos: Apple.
  • Best logos: Woolmark.
  • Best logos: Nike.
  • Best logos: Shell.
  • Best logos: FedEx.
27 Jan 2021

What is the first logo in history? ›

The first logo ever trademarked was in 1876 for Bass Brewery. It was a red triangle with the “Bass” text beneath, in a sweeping cursive text not dissimilar to Coca Cola's instantly recognizable scrawl.

Who is the richest logo designer? ›

Net Worth: $19 Billion

Almost doubling the net worth of the second richest designer in the world, Japanese-American computer software developer, Satoshi Nakamoto is the richest designer in the world.

What are the 3 most popular colors? ›

The most popular color in the world is blue. The second favorite colors are red and green, followed by orange, brown and purple. Yellow is the least favorite color, preferred by only five percent of people.

Can a logo have 4 colors? ›

Google, Microsoft, eBay (and some other corporate companies) use 4 colors in their logos: Blue, Red, Green and Yellow. How does it help their branding?

Can a logo have 3 colors? ›

To keep it simple, simply minimize the number of colors used on the logo design. A logo should not contain more than 3 colors. The expertly designed logo design templates from design gurus like Vexels come with very convenient color palettes that are ideally rendered and contrasted to give the best visual appearance.

Is a logo a symbol? ›

A logo is a symbol made up of text and images that identifies a business. A good logo shows what a company does and what the brand values. Logo design is all about creating the perfect visual brand mark for a company.

What type of logo is Nike? ›

Nike was written on the logo in Futura bold until 1995. The company name was there within the Swoosh. One of the qualities of Futura is that it is a sans serif font and has features of geometric shapes. Most of graphic designers were fond of using Futura in the last century.

What is a basic logo? ›

A wordmark – also known as word mark or logotype – is in many ways the simplest type of logo, casting the company's name in text alone. They may be based on handwriting, signatures, custom fonts or (less common) existing fonts.

What is the Gucci logo called? ›

Aldo Gucci designed the interlaced double G logo, representing his father's initials. According to Aldo, it also represented the links of a bracelet, demonstrating luxury. To avoid confusion, the initial logo often included the name of the brand situated above the emblem.

What is logo called in English? ›

1. Also called: logotype. a graphic representation or symbol of a company name, trademark, abbreviation, etc., often uniquely designed for ready recognition.

What logo has a snake? ›

WHO's emblem was chosen by the First World Health Assembly in 1948. The emblem consists of the United Nations symbol surmounted by a staff with a snake coiling round it. The staff with the snake has long been a symbol of medicine and the medical profession.

What is a logo Class 12? ›

A logo is a graphic mark, emblem, symbol or stylized name used to identify a company, organization, product, or brand.

How can I create my logo name? ›

How to Make a Logo
  1. Know Your Brand Personality. You should have a clear idea of the brand personality you want to convey before you start designing a company logo. ...
  2. Analyze Your Competition. ...
  3. Choose a Design Style. ...
  4. Decide on a Type of Logo. ...
  5. Pick Your Fonts Carefully. ...
  6. Choose Your Colors Wisely. ...
  7. Keep it Simple. ...
  8. Ask for Feedback.

What are 3 different types of design? ›

I tend to divide design into three main types: product, interface, and visual.
  • Product Design. ...
  • Interface Design. ...
  • Visual Design. ...
  • Interrelation of types.
5 Dec 2012

What 4 things make a good logo? ›

What Makes A Good Logo? # A good logo is distinctive, appropriate, practical, graphic and simple in form, and it conveys the owner's intended message. A concept or “meaning” is usually behind an effective logo, and it communicates the intended message.

What is the most popular design style for 2022? ›

Bold primary colors are big in home design trends for 2022. An accent wall in the living room in a deep green (have we mentioned green is good?) adds depth and accentuates highlights in your throw pillows or a plush area rug. Even ceilings are getting the color treatment.

What are the 2022 design trends? ›

Interior Designers Forecast 2022 Design Trends
  • Colors + Prints. Mimi Meacham of Marian Louise Designs is looking forward to seeing more color in 2022. ...
  • Minimalism. ...
  • Bringing the Outdoors In. ...
  • Lower-Level Living. ...
  • Meditation Rooms. ...
  • Less is More. ...
  • New Concept of Home. ...
  • Moody Color Palette.

What style is coming back in 2022? ›

Fall 2022 is bringing back long cardigans, chunky cardigans, oversized sweaters, biker boots, mini pleated skirts (they were out of style for summer), slip dresses, plaid, baggy cargo jeans, oversized jackets and low waist.

Why is a logo important? ›

So, why is a logo important? Because it grabs attention, makes a strong first impression, is the foundation of your brand identity, is memorable, separates you from competition, fosters brand loyalty, and is expected by your audience.

Who is on the Starbucks logo? ›

“It's the siren. She is not a real person, but we kind of think of her as one. She's the biggest symbol of our brand, really, other than our partners (employees).

What makes a good logo in 2022? ›

In 2022, logos will be colorful, but minimalist, created of simple shapes and thin lines. They will not be without animation, 3D gradients, and bold solutions. It's quite probable that the logo design of the '80s with a lot of neon and pixels will remain relevant.

Which logo is best for business? ›

It's best to use a wordmark logo if you're a new business and/or have a unique business name. Wordmarks are also easy to replicate on marketing materials such as business cards, websites, podcast images, etc.

› Advice › Graphic Design ›

Logo design depends on theoretical knowledge, design skill and, ideally, a lot of practice. Designers who have worked with a range of different brands, and work...
There have been numerous creative logo design showcases, logo designresources and logo design tutorials posted across the Web. While these help you to create a ...
Today, a logo is not just a business symbol to identify a company and its products or services rather helps in making a strong brand identity. Even logos design...

Who is the father of logo? ›

He was one of the first American commercial artists to embrace and practice the Swiss Style of graphic design.
Paul Rand
BornPeretz RosenbaumAugust 15, 1914 Brooklyn, New York City, New York, U.S.
DiedNovember 26, 1996 (aged 82) Norwalk, Connecticut, U.S.
5 more rows

Who is the Apple logo designer? ›

Rob Janoff is an American graphic designer of corporate logos and identities, printed advertisements and television commercials. He is known for his creation of the Apple logo.

Who designed the Nike logo? ›

The Nike Swoosh corporate trademark was created in 1971 by Carolyn Davidson while she was a graphic design student at Indian Institute of Art and Design .

Who was the 1st graphic designer? ›

In his article “New Kind of Printing Calls for New Design” (printed in the Boston Evening Transcript, August 29, 1922), book designer William Addison Dwiggins first used the term “graphic design” to describe exactly what his role was in structuring and managing the visuals in book design.

What is the full name of logo? ›

Full-Form of LOGO is Language of Graphics Oriented. LOGO is a computer programming language that is used for functional programming. LOGO is an adaptation of the Lisp language.

Who first invented logo? ›

Logo (programming language)
Designed byWally Feurzeig, Seymour Papert, Cynthia Solomon
DeveloperBolt, Beranek and Newman
First appeared1967
Typing disciplinedynamic
Major implementations
11 more rows

What was the first logo? ›

The first logo ever trademarked was in 1876 for Bass Brewery. It was a red triangle with the “Bass” text beneath, in a sweeping cursive text not dissimilar to Coca Cola's instantly recognizable scrawl.

Who designed the logo of Google? ›

Ruth Kedar, the graphic designer who developed the now-famous logo, shows the iterations that led to the instantly recognizable primary colors and Catull typeface that define the Google brand.

Who designed the Microsoft logo? ›

The original logo was created with an early programming language by founders Bill Gates and Paul Allen and designed by Simon Daniels.

Who designed the first logo of Gmail? ›

The Gmail logo was designed by Dennis Hwang the night before the unveiling. Incidentally, Hwang was the one who made virtually all of Google doodles then. The most noticeable part of the logo was Gmail, with the catchphrase “by Google” aligned to the left underneath.

Who designed the FedEx logo? ›

ArtCenter grad Lindon Leader is the designer behind the legendary FedEx logo with the secret arrow. He designed it in 1994 while working in the San Francisco office of Landor Associates as senior design director.

Why is Nike called Nike? ›

Beaverton, Oregon, U.S. The company was founded on January 25, 1964, as "Blue Ribbon Sports", by Bill Bowerman and Phil Knight, and officially became Nike, Inc. on May 30, 1971. The company takes its name from Nike, the Greek goddess of victory.

What was Nike's original name? ›

It was founded in 1964 as Blue Ribbon Sports by Bill Bowerman, a track-and-field coach at the University of Oregon, and his former student Phil Knight. They opened their first retail outlet in 1966 and launched the Nike brand shoe in 1972. The company was renamed Nike, Inc., in 1978 and went public two years later.


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