How to Write an Effective Blog Description (with Examples) - Tamal Web's Pesonal Blog (2022)

Today I am going to show you how you can write an effective blog description that will help you describe your blog to the users and search engines like Google and Bing.

How to write an effective blog description:

  1. Include your blog name and author-name
  2. Add your blog topic/primary keyword
  3. Add credentials to stand out
  4. Use psychological power words
  5. Keep the description within 150-155 characters
  6. Use Yoast SEO WordPress plugin to optimize it

Here’s a template of a blog description that can get you started writing one:

[blog name] is a blog that helps [target audience] do/achieve [desired benefit].

This kind of optimization also helped my blog posts to stand out and get higher click through rates both from Google and from Facebook social share.

In this post, I will show you how you can write a good blog description, what are some of the examples of other top blogs and finally give you a step-by-step overview of how you can setup descriptions for your own WordPress blog.

Contents

  • 1 What is a blog description?
  • 2 Why is it important to have a custom blog description?
  • 3 Is the time spent optimizing the blog description worth it?
  • 4 Google picks your own blog description
  • 5 This is How Your Custom Blog Description Looks Like in Google Search
  • 6 Blog Description Examples
    • 6.1 Lifestyle Blog Description Examples
    • 6.2 Travel blog description examples
  • 7 Tips to Write an Effective Blog Description
    • 7.1 Include your blog name and author name in the description
    • 7.2 Add your main blog topic and keywords
    • 7.3 Add your credentials to stand out
    • 7.4 Use psychological power words
    • 7.5 Keep it within 150-155 characters long
  • 8 How to set your custom blog description in WordPress?
    • 8.1 How long it takes for my meta description to show up on Google?
  • 9 Next Steps

What is a blog description?

A blog description is a short summary of what your blog is about. In the context of SEO, we are talking about the meta description which shows up in search listings and social media shares.

By the way, this is the meta tag. A Meta description tag is a special HTML meta tag that tells a computer, such as Google what the entire page is about. Here’s how it looks in code:

How to Write an Effective Blog Description (with Examples) - Tamal Web's Pesonal Blog (1)

If you think about it, a description is just like a summary of your blog. Since you have picked a central topic for your blog, you should have a one-liner tagline for your site. This tagline can be used on top of your blog just like I have set my tagline in my blog.

An SEO meta description has the option to go beyond one line and allows you to further explain the topic, who is it for and what are the sub-topics you are going to cover.

The blog description is independent of your blog content and is actually part of the meta-information. When you write a description, it will not appear anywhere in your blog but it always derives from the source content.

We have a description for the main blog, yourblog.com which is the most important meta-information we can have for the site.

Every other blog articles act as an individual entity in the eyes of Google so each of the blog articles and pages can also have their unique blog description.

Now there is no harm in not having a custom blog description but when you have one, you get to improve your chances for success.

Why is it important to have a custom blog description?

With a custom blog description, you can say exactly what your page is about and stand out from other websites. This can help you get more clicks and better search rankings.

When we are building a blog website, our primary promotion happens using Google search. Every time someone searches about a solution, Google will show hundreds of webpages to the user. The internet searcher doesn’t want to check out each and every page, she just wants to pick the one page that correctly answers her query.

When five other pages are offering the same answer, then the searcher will either pick the first one or the one that has the most compelling description.

Just have a look at this article.

You have searched for this topic on Google and you may have come across a search listing like this.

(Video) How to Write a Blog Post From Start to Finish | Neil Patel

How to Write an Effective Blog Description (with Examples) - Tamal Web's Pesonal Blog (2)

You picked my page instead of my competitors just because my description resonates the most with your problem area.

Setting up a custom description for your blog falls into the copywriting area that can improve your traffic with existing positions.

Now, you have to consider one thing. Is it really worth the effort to set a custom description for each and every blog post you have?

Is the time spent optimizing the blog description worth it?

If you have a couple of winning blog posts bringing you steady traffic, then it’s well worth the time to change the meta descriptions and measure the results. However, if you have 30-50 or even a hundred blog posts, then I don’t think you should bother about it.

You will get more impact on updating the content rather than just optimizing the blog description.

That being said, your time is better spent when you do it for writing new content. In the BlogKori philosophy, we spend 80% of our time writing fresh content and the other 20% updating and optimizing the old content. If the time you will spend for setting custom blog description falls into the 20%, then go ahead and change them.

However, you may find that setting a custom blog description is not very effective nowadays.

Google picks your own blog description

On many occasions, Google will pick the most appropriate snippet of text from the blog article and display the Google search result page. This is because most people don’t use the exact search phrase to find your blog; oftentimes they come up to your blog using an alternative yet relevant search phrase.

Take a look at this very blog post on Google search.

I assume people would search for how to write a blog description and this is how it should appear.

Search term: blog description examples

How to Write an Effective Blog Description (with Examples) - Tamal Web's Pesonal Blog (3)

But in reality, people search for various things and Google will pick a generated blog description in place of the meta description.

Search term: lifestyle blog description examples

How to Write an Effective Blog Description (with Examples) - Tamal Web's Pesonal Blog (4)

Bottom line: A custom meta description is good but may not be useful in all the practical use cases.

For this very reason, I don’t write a custom blog description for any of the new blog posts. I wait until the pages have been ranked somewhere before optimizing.

This is How Your Custom Blog Description Looks Like in Google Search

You must have come to this post by making a Google search, so you probably know how search listings look like. What you may not know is, you can control the title and description for your own site. Take a look at this description of A Cup of Jo, one of the top lifestyle blogs:

How to Write an Effective Blog Description (with Examples) - Tamal Web's Pesonal Blog (5)

This is good because:

  • You are telling the potential visitor what exactly your blog is about
  • You get to entice the searcher to click on the search result
  • With more clicks, you get to gain higher search rankings

But when someone does not provide a custom blog description, Google will be in charge to pick one for you because it does not want to leave the description field blank.

Here is another example from yet another popular lifestyle blog that does not have a custom blog description:

How to Write an Effective Blog Description (with Examples) - Tamal Web's Pesonal Blog (6)

In this example, Google couldn’t find an appropriate Meta description tag, so it picked the first few sentences and words it could find containing the search term (Barefoot Blonde).

(Video) How to START a Free BLOGGER BLOG - பகுதி - 1 (Tamil)

Why is this bad?

  • Searchers don’t have a clue what this blog is about, so they will click less
  • With fewer clicks, Google will put this listing down in the search results
  • You are leaving valuable traffic (and money) on the table by not taking advantage of your search listing

So now that you know how a blog description looks like in Google and why leaving it empty is a bad idea, let me show you a few more examples from some of the other top blogs. This will surely give you some inspiration to write your own.

Blog Description Examples

Here are some of the blog description examples from some of the top blogs.

Lifestyle Blog Description Examples

Here are the blog descriptions from some of the top lifestyle blogs:

How to Write an Effective Blog Description (with Examples) - Tamal Web's Pesonal Blog (7)
How to Write an Effective Blog Description (with Examples) - Tamal Web's Pesonal Blog (8)
How to Write an Effective Blog Description (with Examples) - Tamal Web's Pesonal Blog (9)
How to Write an Effective Blog Description (with Examples) - Tamal Web's Pesonal Blog (10)
How to Write an Effective Blog Description (with Examples) - Tamal Web's Pesonal Blog (11)
How to Write an Effective Blog Description (with Examples) - Tamal Web's Pesonal Blog (12)
How to Write an Effective Blog Description (with Examples) - Tamal Web's Pesonal Blog (13)

Travel blog description examples

Here go the descriptions from some of the top travel blogs:

How to Write an Effective Blog Description (with Examples) - Tamal Web's Pesonal Blog (14)
How to Write an Effective Blog Description (with Examples) - Tamal Web's Pesonal Blog (15)
How to Write an Effective Blog Description (with Examples) - Tamal Web's Pesonal Blog (16)
How to Write an Effective Blog Description (with Examples) - Tamal Web's Pesonal Blog (17)
How to Write an Effective Blog Description (with Examples) - Tamal Web's Pesonal Blog (18)
How to Write an Effective Blog Description (with Examples) - Tamal Web's Pesonal Blog (19)
How to Write an Effective Blog Description (with Examples) - Tamal Web's Pesonal Blog (20)

Now let’s discuss how we can write a good blog description below.

(Video) Blogger Post Search Description | Tamil Bloggers

Tips to Write an Effective Blog Description

The best way to come up with a good description of your blog is to think of it as an elevator pitch. An elevator pitch is your business explained in 2-3 lines. The name comes from the idea that if you can pitch your business when you are inside an elevator.

After looking at the top blog description examples, you must have had an idea of how they are worded together. Use this format to get started:

[blog name] is a blog that helps [target audience] do/achieve [desired benefit]

Although I am not a copy-writer, here are some of the tips I can give you based on the well-written descriptions we looked so far:

Include your blog name and author name in the description

Often times popular blogs are run by one person which makes the author famous. Include your name in the description for when someone searches for your name to find your blog. Adding your name also shows the human side of the blog.

How to Write an Effective Blog Description (with Examples) - Tamal Web's Pesonal Blog (21)
How to Write an Effective Blog Description (with Examples) - Tamal Web's Pesonal Blog (22)

Add your main blog topic and keywords

Have your main blog topics, like the main categories in the description which will help people find your blog even if they don’t know the name of it. You should also have the primary keywords somewhere in your blog description.

How to Write an Effective Blog Description (with Examples) - Tamal Web's Pesonal Blog (23)
How to Write an Effective Blog Description (with Examples) - Tamal Web's Pesonal Blog (24)

Add your credentials to stand out

One good way to stand out from other blog listings in Google search is to offer your credentials in the blog description. Mention any award or achievements that show that you know what you are talking about.

How to Write an Effective Blog Description (with Examples) - Tamal Web's Pesonal Blog (25)
How to Write an Effective Blog Description (with Examples) - Tamal Web's Pesonal Blog (26)
How to Write an Effective Blog Description (with Examples) - Tamal Web's Pesonal Blog (27)

Use psychological power words

Writing a good blog description falls into copywriting and there are a few hacks that can help you come up with a strong copy. You can make use of the power words to compose a meta description.

Start your description by engaging them:

  • Learn how to…
  • Let’s see what…
  • What happens when…

Use power words that move the reader emotionally like:

  • killer
  • effective
  • bulletproof
  • free
  • outperform

End the description with a call to action:

  • Click here
  • Read the case study
  • Learn more
  • View the report

Here is a list of strong power words you can use.

Keep it within 150-155 characters long

The final tip I want to give you is to keep your blog description within 150-155 characters. Google doesn’t have any concrete limit now because these days depending on the type of result, the amount of text can go way higher. But a general rule for blogs is to keep within this character length.

When you are going to sit down and write your blog description, you may not have a clue for how many letters you have typed, so you can always check the character count using this online tool.

How to Write an Effective Blog Description (with Examples) - Tamal Web's Pesonal Blog (28)
(Video) How to Purchase Domain Name for Blogger/WordPress (Tamil)

Now that you know how to write killer blog descriptions, let’s have a look at how we can actually set it up for your WordPress blog.

How to set your custom blog description in WordPress?

You have written a good description for your blog, now it’s time for you to plug it into your website code. Fortunately, for WordPress bloggers, it’s very easy to do it without even having to touch a single line of code.

If you don’t have a blog on WordPress yet, you are missing out on an excellent opportunity. Click here to read how you can start a blog with WP.

The best way to set a custom blog meta description is by using a popular WordPress plugin called Yoast SEO. Install and activate Yoast SEO and head over to SEO > Search Appearance in your site backend:

How to Write an Effective Blog Description (with Examples) - Tamal Web's Pesonal Blog (29)

Now enter your awesome new blog description under the Meta description textbox and click save changes.

How to Write an Effective Blog Description (with Examples) - Tamal Web's Pesonal Blog (30)

This option sets the blog description for your entire blog for when someone searches for the blog name in Google search. Like the ones you saw earlier in the blog description examples:

How to Write an Effective Blog Description (with Examples) - Tamal Web's Pesonal Blog (31)

To set the description for individual posts and pages, you will have to edit that particular post. Let’s say I am updating an older post from my blog. I will go to Posts > All Posts, highlight the post and click on edit:

How to Write an Effective Blog Description (with Examples) - Tamal Web's Pesonal Blog (32)

Now on the next screen, scroll down to find the Yoast SEO section and click on the arrow to reveal Yoast SEO options:

How to Write an Effective Blog Description (with Examples) - Tamal Web's Pesonal Blog (33)

Now you will see a preview of your blog post in Google search. Click on Edit snippet to reveal the snippet editor:

How to Write an Effective Blog Description (with Examples) - Tamal Web's Pesonal Blog (34)

Type in your custom description in the Meta description textbox.

How to Write an Effective Blog Description (with Examples) - Tamal Web's Pesonal Blog (35)

As you type in, you will see the preview on top of the Snippet Preview area, also an orange bar underneath the text box.

Once you have written enough text of a certain length (ideally around 150 letters) you will see the bar turning green, which means you are good to go.

You are allowed to go overboard and write more, but as you will notice, a very long blog description will just cut off from the snippet preview which is just a waste of effort.

Once you are happy with your custom blog description, click update on top of the page to save your changes.

How to Write an Effective Blog Description (with Examples) - Tamal Web's Pesonal Blog (36)
(Video) Create FREE BLOG & Earn Money Online | What is Blog ? Blogging ? Blogger ? | 2020 (Full Basics)

Do the same for all of your important blog posts.

How long it takes for my meta description to show up on Google?

It will take a few days for your custom meta description to show up on Google. Sometimes it will show up instantly. More on it later this post.

Next Steps

Now that you know how to write a good blog description and implement it in your blog, go ahead and start writing one.

  • Start writing your blog description
  • If you need to start fresh, you can start a blog here
  • Let me know in the comments how are you going to implement these tips

FAQs

What is personal blog and examples? ›

Personal blogs are blogs written by anyone that enjoys sharing their ideas and thoughts with an online community. So you will get personal blogs of all shapes and sizes and in most niches. Many popular blogs are inspirational. More than a few of them are really funny.

What is a description of a blog? ›

A blog (a truncation of "weblog") is a discussion or informational website published on the World Wide Web consisting of discrete, often informal diary-style text entries (posts). Posts are typically displayed in reverse chronological order so that the most recent post appears first, at the top of the web page.

How do you introduce yourself in a personal blog? ›

Personalize your greeting (to speak directly to your target audience) and make sure it's written in a friendly tone. Introduce yourself. Tell your visitors who you are, what you do and why you do it. Be succinct here, you can expand on these points later.

What is the best personal blog? ›

Let's now find out the 12 handpicked personal blogs along with their income sources.
  • Mr. ...
  • My Wife Quit Her Job. ...
  • Chris Guillebeau. ...
  • Cookie and Kate. ...
  • The Book Smugglers. ...
  • Gala Darling. ...
  • Pinch of Yum. ...
  • David Lebovitz.
21 Oct 2022

Can I blog about my personal life? ›

Yes, you really can write a blog about you and your life, and people will read it, but there are a few important specifications to consider.

What is personal blog content? ›

Personal Blog

The personal blog doesn't focus on a specific topic or audience. Bloggers write about what interests them: their hobbies, beliefs, daily life, politics, sports, etc., and they attract the types of people that share the same interests.

What are the five steps to writing a blog? ›

Read on for more detailed information about what is involved in each step.
  1. Step One: Choose Your Topic. ...
  2. Step Two: Choose a Domain Name. ...
  3. Step Three: Choose a Blogging Platform. ...
  4. Step Four: Choose Your Hosting and Theme. ...
  5. Step Five: Plan and Write Your Content.
2 Jan 2019

What are the five steps to start a successful blog? ›

How to Start a Successful Blog in 5 Steps. Choose your blog name and get your blog hosting. Start your blog by adding WordPress. Pick a simple theme to make your blog your own.

How long should a blog description be? ›

We advise writing more than 300 words for regular posts or pages, while product descriptions should be over 200 words. Why is that? A higher word count helps Google better understand what your text is about. And, generally speaking, Google tends to rank longer articles higher.

Who is a personal blogger? ›

A personal blog is a blog that focuses on the writer's individual experiences and thoughts. Personal blogs are usually written in a first-person perspective, making them intimate and personal. Personal blogs can be about any topic, from the writer's daily life to their hobbies and interests.

What to write in about me examples? ›

I am outgoing, dedicated, and open-minded. I get across to people and adjust to changes with ease. I believe that a person should work on developing their professional skills and learning new things all the time. Currently, I am looking for new career opportunities my current job position cannot provide.

Who are top 10 bloggers? ›

Top 10 highest-earning bloggers
  • HuffPost: $500 million per year.
  • Engadget: $47.5 million per year.
  • Moz: $44.9 million per year.
  • PerezHilton: $41.3 million per year.
  • Copyblogger: $33.1 million per year.
  • Mashable: $30 million per year.
  • TechCrunch: $22.5 million per year.
  • Envato Tuts+: $10 million per year.

Who is the number 1 blogger? ›

Note: The primary source of their income and earnings is affiliate marketing. Amit Agrawal quit his job to become India's first professional blogger.
...
Top 10 Bloggers in India and Their Earn from Blogging.
BloggerBlogEarnings/Month
Amit Agrawallabnol.org$60,000
Harsh Agrawalshoutmeloud.com$52,434
8 more rows
1 Aug 2022

How long is a personal blog? ›

Your blog needs to be long enough to contain value, but not too long that the reader stops reading it. The sweet spot for a valuable, but still concise blog is between 500 and 1,000 words. That range allows you to explain a topic in enough depth that adds value for the viewer, but is still easily digested.”

What is the purpose of a personal blog? ›

By having a personal blog, you're going to improve your writing. This is a great school to have whether you end up being a blogger or not. To be able to communicate with the written world is really important. It's also going to help you to think about how you communicate.

How do I write a blog topic? ›

120 best blog niche ideas to write about
  1. Finance.
  2. Business.
  3. Marketing.
  4. Sales.
  5. Design and development.
  6. Technology.
  7. Education.
  8. News.
22 Jan 2021

What are the 3 types of blogs? ›

Best types of blogs to create:

Lifestyle blogs. Fashion and beauty blogs. Photography blogs. Personal blogs.

What is a basic blog structure? ›

The Most Basic Blog Post Structure

The introduction: hooks the reader, draws them in, and sets up the post. The main body: works through a logical sequence of points, holding the reader's attention. The conclusion: ends the post decisively and calls the reader to take action.

How do I become a successful blogger? ›

Give your readers something useful

Your blog will only succeed if you provide value to your readers. Give your audience what they want and make their browsing worthwhile. The content you publish should demonstrate its worth; people won't want to read your content if it is not giving them something to take away.

How can a student create a blog? ›

How to Create a Blog - YouTube

What is a blog post example? ›

Examples of blog posts include beauty product recommendations, travel and vacation trip reviews, and personal blog posts.

Is a 500 word blog too short? ›

At the very least, if you're going to write short blogs, try to hit at least the 300-word mark. A post between 400-600 words is widely considered the “standard” length, and it's a good middle ground if you're looking to get more social shares and comments.

How long is a 500 word blog? ›

So how long is 500 words? To recap, it fills about one full page in a Microsoft Word document at a font size of 11 or 12. 500 words is also a standard minimum word count length for writing a blog post on a common subject.

Which type blog is most popular? ›

Here are the most successful blogging categories.
  1. Food blogs. Food is one of the most popular blog categories. ...
  2. Travel blogs. Traveling is popular with most demographics, especially retired people. ...
  3. Health and fitness blogs. ...
  4. Lifestyle blogs. ...
  5. Fashion and beauty blogs. ...
  6. DIY craft blogs. ...
  7. Parenting blogs. ...
  8. Business blogs.

Can personal blogs make money? ›

Do personal blogs make money? Personal blogs (I also like to call these “lifestyle blogs“) can absolutely make money, as long as you are writing about the topics in a way that benefits the reader. Remember: your blog needs to solve a problem for the reader and provide valuable information.

› Blog › Blogging Basics ›

You've been putting a lot of effort into writing your blog posts. But, for some reason, your posts aren't getting the traffic you'd hoped for. Hardl...
Are you considering starting a blog? 5 Tips for how to write a blog (about yourself) that a lot of people will actually read.
Blog posts allow you and your business to publish insights, thoughts, and stories on your website about any topic. They can help you boost brand awareness, cred...

What is the purpose of a personal blog? ›

By having a personal blog, you're going to improve your writing. This is a great school to have whether you end up being a blogger or not. To be able to communicate with the written world is really important. It's also going to help you to think about how you communicate.

What does a personal blogger mean? ›

A personal blogger keeps a website which may include diary-like entries, photographs, and links to other sites. Such a blog is a record of how the blogger spends her days — vacations, weekend outings, books and movies she's watched, and so on.

What is personal blog activity? ›

Personal blogs are blogs that are written by people, most likely the creator of the blog is the author as well. A personal blog is a way to share your thoughts, ideas, knowledge and personal experiences with an audience you choose. Personal bloggers have no rules or guidelines.

What is the importance of personal blog is? ›

Blogs give you something to share and talk about on your social media channels. Another great reason for starting a blog is to help your social media. A blog article gives you something to talk about and share. Choose topics that people are likely to share and post them on Twitter, Facebook, Google + and LinkedIn.

What is the difference between a blog and a personal website? ›

The only real difference between a blog and other types of website is that blogs are updated on a regular basis with new content, which is displayed in reverse chronological order (new blog posts first). Typical websites are static in nature where content is organized in pages, and they are not updated frequently.

Should I start a personal blog? ›

Blogging to document your life, is a wonderful way to reflect. Past joys and past mistakes, can all be learned from to some extent. So having somewhere to store those memories, can help you see how far you've come and how much you've learned. Note: Change names and personal details if you're journaling online.

How does a personal blog look like? ›

A personal blog is a blog that focuses on the writer's individual experiences and thoughts. Personal blogs are usually written in a first-person perspective, making them intimate and personal. Personal blogs can be about any topic, from the writer's daily life to their hobbies and interests.

Do personal blogs make money? ›

Most bloggers quit within the first year. However, if you were to stick with it, money is there. If you are willing to post solid, strategic content 3 times a week without fail, then in year one you can make anywhere from $1,000 – $10,000.

Videos

1. Online Creative Writing - Blogs Summary in Tamil
(JP English Literature Diaries)
2. How To Advertisement Blogger Post On Facebook | Tamil Bloggers
(Tamil Bloggers)
3. How to Get Free Domain and Hosting for Website in Tamil | Learnwithazar
(Learn with Azar)
4. How to Create a Blog using Wordpress? | Blog using Wordpress | Tamil | Tech Tamizhan.
(Tech Tamizhan)
5. How to Add Table in Blog post | Blogger Series# 24 | Tamil
(Sara View)
6. What is Blogging in Tamil | How to Start a Money Making Blog for Beginners in 2021
(KING KEPLER NETWORK)

Top Articles

You might also like

Latest Posts

Article information

Author: Aron Pacocha

Last Updated: 01/08/2023

Views: 6135

Rating: 4.8 / 5 (68 voted)

Reviews: 83% of readers found this page helpful

Author information

Name: Aron Pacocha

Birthday: 1999-08-12

Address: 3808 Moen Corner, Gorczanyport, FL 67364-2074

Phone: +393457723392

Job: Retail Consultant

Hobby: Jewelry making, Cooking, Gaming, Reading, Juggling, Cabaret, Origami

Introduction: My name is Aron Pacocha, I am a happy, tasty, innocent, proud, talented, courageous, magnificent person who loves writing and wants to share my knowledge and understanding with you.