How To Write A Bio: Ultimate Guide (With Creative Examples) (2022)

So, you sit down to write your online bio, pumped to reveal to the world your professional self and achievements finally, and nothing happens. All of the words and phrases you had been stockpiling for months in your head suddenly disappeared.

Instead, you waste four precious hours, staring at a blank Word Doc before surrendering to the fact that creating a bio is perhaps not worth your time.

Finding an authentic way to describe your professional background and showcasing yourself as a credible, accomplished, and likable expert in the industry takes a lot of work. You decide your current profile is good enough. It works for you. Simple.

Does this situation sound familiar to you?

Writing a bio is an awkward process that anyone running a business or launching a website has to muscle through. And, it is hardly free from self-sabotaging beliefs such as:

  • “There’s a right way to write a bio, and I’m doing it wrong.”
  • “I want my profile to appeal to everyone.”
  • “My bio is never going to be as good as others.”

However, what most people often forget is that a bio isn’t just about listing professional achievements. It is a conversation starter, a way of making a digital introduction. Also, your bio — no matter how articulate and insightful — doesn’t need to appeal to everyone.

Today you’ll see fun bio examples, and learn how to write a short bio that accurately describes your personal brand.

Irrespective of whether it’s LinkedIn, Twitter, Instagram, or a guest post, this guide will help you. Without further ado, here’s how to write a bio step-by-step:

Table of Contents

Step 1: Choose The Tone Of Your Bio Depending On The Platform

Context plays a vital role in whether your bio should be written in the first or third person. For most professional websites, writing in the third person might make sense. It also feels a bit self-congratulatory. However, the first person makes it a more personal experience.

Venture Capitalist Mark Gallion has different versions of his bio all over the internet. Of course, some are more formal than others. However, when it comes to Twitter, he prefers phrasing his information in a way that helps him engage with his audience on a human level.

How To Write A Bio: Ultimate Guide (With Creative Examples) (1)

(Video) How To Write A Short Professional Bio - PERSONAL Bio Example

In under 160 characters, he not only shares the details about his professional life but also highlights his love for baseball. Therefore, communicate who you are in a tone that’s most suitable for your audience.

Gallion leverages his Twitter bio to connect with like-minded potential investors and followers. Therefore, you are free to make your bio funny, personal, formal, conversational, and the like depending on the platform you’re writing it for.

Pro tip: Start by writing your bio for one platform, and then customize it for other platforms. Have a look at a few creative bio examples for inspiration.

Step 2: Begin With Your Name, Job Title, And Responsibilities

Currently engaged with a brand or not – your bio should articulately list a generic job title and responsibilities. Ask yourself: “What am I known for?” “What do I do for a living?” “How much experience do I have?”

For example, the majority of my guest post author bios begin with “I am a B2B copywriter and marketing consultant,” or “Asavari Sharma is a marketer and writer.” No matter who I work for, I will always stick to the writing and marketing space. That’s how I want people to know me.

But don’t wait until the end of the bio for the big reveal. What you do should be explicitly stated in the first or second sentence. That’s the best way to hook your readers. Also, list down your skills and achievements that will forever remain fresh.

Consider taking help from your personal brand statement.

Tip: The words you use in your bio influence others’ perceptions about you. Therefore, you may want to steer clear of using ‘freelancer’ or ‘part-time’ and similar words with casual connotations. You don’t want potential clients to view you as a low-level social media worker when you are, in reality, a CMO-for-hire focused on social media and branding strategy.

Step 3: Brag (In Moderation)

What’s the point of writing a personal bio if you can’t brag a little? Establishing credibility is vital to stand out from others in the industry. Depending upon the length of the bio, list a few professional achievements to earn the trust of the audience.

Google now focuses on recommending websites that display a high level of Expertise, Authority, and Trustworthiness (E-A-T). Therefore, in the case of guest posts, you should list your experience and how it qualifies you to write on the subjects.

Ultimately, remember to focus on how your impressive feats can add value to the readers. Instead of blabbering paragraphs about how cool you are, think from the reader’s perspective and ask yourself, “what’s in it for them?”

Let’s look at one short bio example. Ian Morris is a technology writer who has written for popular brands such as CNET and The Mirror. His Forbes bio, as shown below, highlights his decade-long experience in tech as a content producer, his past and present employer details, and the work he has done so far.

How To Write A Bio: Ultimate Guide (With Creative Examples) (2)

In his bio, he establishes his credibility and proves he is qualified to not only write on technology but also host TV shows and podcasts in the domain. He is honest about himself. Readers and potential clients love that sort of thing.

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Tip: Remember that a bio is not a resume. Do not merely list your accomplishments in your bio. Instead, describe them. Remember that your audience may not have any idea about what your accomplishments are unless you explain them correctly.

Step 4: Splash Some Personality

Using humor to show off your personality and to make yourself more relatable to audiences can be quite effective. So, don’t hesitate to share information like your interests outside of work, side hustles, your hometown, the music or cuisine you like, and anything that shows people who you are.

Comedian Aparna Nancherla’s Twitter was named one of The 140 Best Twitter Feeds of 2014 by TIME magazine. Her Twitter handle (@aparnapkin) is a play on her name, and that is silly enough. She makes people laugh for a living. Don’t you think her Twitter bio is proof of that?

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Tip: Humor always leaves a lasting impression, so use it to your advantage! However, make sure it fits in your industry culture. If you are a serious political writer, a funny bio is not going to bode well with your audience. Please be cautious.

Bonus: End With A Persuasive Call To Action

Most platforms will allow links to external websites. So once you have engaged a reader, request them. Like any other content piece, your bio should have a conversion goal. It’s up to you to decide exactly what you want your audience to do after reading your post. A few common examples of CTAs to include in the author bio:

1. Inviting visitors to your website: English author, John Cleese wants his audience to know more about his app, The Silly Walk. He uses Twitter to drive traffic to the site.

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2. Signing up for your email list: By the looks of her bio, it is clear that Sonia is a writer, and she runs a fabulous newsletter that she wants everyone to sign up for.

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3. Follow you on social media: If you are struggling to find the perfect way to end your author bio, add a line like “connect with me on Twitter” or “let’s socialize on Instagram.”

4. Buy your books: Content marketer Peter Sandeen offers a free download in one of his guest post author bios. A smart way to pitch a lead magnet!

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5. Your contact information: If you represent a company, you can share its email ID or phone number in the bio to let prospects get in touch for enquiring about your services or products.

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4 Quick Tips To Remember For Writing A Badass Bio

So, now that you know what to include in your author bio, here are some quick things you should and shouldn’t do, no matter where your bio is going to get posted:

1. Make It Concise

Even when you’re writing for your website, keep it concise. Come on. Human beings have an attention span of eight seconds. A bio between 200 and 250 words is just about enough to give your audience a taste of your professional life. Don’t bore your audience.

2. Show, Don’t Tell

This is one of the most important things you can do to make your bio stand out. Liz Murphy is IMPACT’s content strategist, and in my opinion, she is also an exceptional personal bio writer. I love how she combined her responsibilities at IMPACT with her professional skills. Her bio is like reading a story about someone. Weave a story about yourself!

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3. Keep It Updated

As a professional, you are going to grow, learn new techniques, and work with different brands. It’s inevitable. Naturally, over some time, your bio will become stale. Therefore, wherever your bio is up, make sure you review it every six months to keep it fresh.

4. Accompany Your Bio With A Professional Picture

Visuals convey information about a person’s brand. If you are friendly and approachable, then upload a high-resolution smiling photo beside the text of your bio. If you don’t have one, get a picture clicked. If you value your brand, value your bio photo.

7 Memorable Professional Bio Examples You Can Take Inspiration From

So, now that you know what to include in your author bio, here are some quick things you should and shouldn’t do, no matter where your bio is going to get posted:

1. Dan Sally

Platform: HuffPost

Write a bio that is in sync with what you do professionally. Dan Sally is a comedian, and he uses self-deprecating humor to talk about himself, his work, and his family. Tell me if you can get through the bio without a chuckle. I bet you can’t! It’s that funny.

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2. John Espirian

Platform: Twitter

A significant trait about John Espirian that stands out in the bio is that he is “relentlessly helpful.” He loves LinkedIn and is the author of a book called Content DNA. His bio gives an overview of what he does in general and what currently keeps him busy (he gives a link to pre-order the book in the bio).

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3. Wait But Why

Platform: Website

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Popularly known as the “stick-figure-illustrated blog about almost everything,” Wait But Why is hilarious. Its Meet The Team page is even more so. The author bios of the team members don’t follow any conventional rules of bio writing, but they stick to what WBW stands for, i.e., humor and satire.

4. Brad Colbow

Platform: Udemy

If you want to sound like an industry expert yet come across as being approachable, then Brad Colbow’s Udemy bio is ideal. It includes his job title, what he does for a living, and everything else in between. Since he is a trainer on Udemy, he also shares his thoughts about learning. His bio will make anyone pick up a pencil and start learning.

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5. Old Spice

Platform: Instagram

Old Spice is a brand for men, and their Instagram bio reaffirms that fact. They also post a lot of gifs/videos on the platform, hence the mention in the bio. Want a snazzy bio for yourself or your business? Go the ‘Old Spice’ way.

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6. Aaron Orendorff


Aaron Orendorff is a contributor not just at but also at other popular publications as well. He also states he dons different hats by day and night, giving a mention about marketing company iconiContent. Oh, and he gives a link to download his checklist in the bio. Smart, right?

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7. Natasha Khullar Relph

Platform: The International Freelancer

Personally, I am a big fan of Natasha. She is an award-winning journalist and has worked with many popular publications. Her bio lays emphasis on the platforms on which her work has been published, which is impressive in itself.

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Ready To Write Your Bio?

Hope the short creative bio examples in the article got your juices flowing.

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Please remember that the best way to create a meaningful and authentic author bio is to write it with lots of care and caution. Do multiple rewrites if need be.

The idea is to make people care about you, and be curious about you. Therefore, make it worth it.

Now, go on, buckle down, and knock it out.


How do you write a creative bio? ›

9 Smart Tips on How You Can Write a Memorable Bio
  1. Follow the rules. Most publishers, including websites, have guidelines for bio writing. ...
  2. Customize it. ...
  3. Start strong. ...
  4. Keep it concise. ...
  5. Choose carefully between first- or third-person voice. ...
  6. Establish credibility. ...
  7. Make sure your words complement your picture. ...
  8. Advertise.
7 Jun 2018

What should a 3 sentence bio include? ›

For a three-sentence bio, consider these three objectives: Tell readers who you are and what you do. Reveal a glimpse of your personality. Encourage readers to find out more.

How can I write creative about me? ›

Tips for Writing an About Me Page
  1. Include a call to action. A call to action should be a simple action that you want your readers to take, like subscribing to your newsletter or filling out a signup form. ...
  2. Add imagery. ...
  3. Make it brief. ...
  4. Be true to your brand. ...
  5. Make it look nice.

How do you write a killer short bio? ›

Writing a killer bio
  1. Think about the who and the why. Think about who you are talking to and what image you would like to portray. ...
  2. List your achievements. ...
  3. Hi my name is… ...
  4. Don't leave the reader guessing. ...
  5. Inject some personality. ...
  6. Closing statement. ...
  7. Review and revise. ...
  8. Keep your bio up to date.

How do you write a professional bio with no experience? ›

First Time Publishing? Here's What to Include in Your Author Bio
  1. Keep it brief. ...
  2. Use a third-person voice. ...
  3. Start with a one-liner. ...
  4. Sell yourself. ...
  5. List achievements sparingly. ...
  6. Include some personal tidbits. ...
  7. Use a professional photo.
17 Jul 2020

How many paragraphs is a bio? ›

A short bio is typically one to three paragraphs long.

These should be short paragraphs though, as other experts say that between four and eight sentences is the ideal length for a short bio.

What is a short bio? ›

What Is a Short Bio? A short bio is a short paragraph that serves as a brief professional biography for résumés, company websites, personal branding, and more. These little blurbs sum up your current position, your years of experience in education and the workforce, plus your professional goals.

What is a good example of creative writing? ›

Here are examples of creative writing:

Novels. Short stories. Poetry. Plays.

How do you introduce yourself in a creative essay? ›

Introduce Yourself
  1. Start with a quotation.
  2. Open with a relevant stat or fun fact.
  3. Start with a fascinating story.
  4. Ask your readers an intriguing question.
  5. Set the scene.
8 Sept 2017

What does 23 mean on Instagram? ›

All my friends have '23 or '22 on their Instagram bio. What does it mean? It means the year they will graduate. So '23 means they will graduate in 2023 which means they are in 8th grade now. Could also apply to college graduation year.

What is the best words for bio? ›

Good Instagram Bios
  • Creating a life, I love.
  • Simplicity is the key to happiness.
  • In a world of worriers, be a warrior.
  • Captivated from life, showing it here.
  • We have tomorrows for reason.
  • I practice what I post.
  • She turned her can't into can and her dreams into plans.
  • Creating my own sunshine.

How do I write a biography about myself as a student? ›

Your bio should start with your name and a quick sentence that describes your basic background. This can include your college, year in school, academic focus, and professional interest. Your bio should be brief, concise, and clear.

What do I write in experience if I have no experience? ›

If you have no experience you can point to in your resume, highlight your education, include relevant non-work experience, list your skills, and include a summary. Get started by using a template.

Should a bio be written in first person? ›

Your bio should be written in first or third person—whether you refer to yourself as “I” (first person) or by your name (third person). Professional and formal bios are often written in third person, while personal and informal bios are usually written in first person.

What should you not include in a biography? ›

Remember to include professional awards, accolades, honorary degrees, titles, etc. Never mention anything negative or unflattering. Quotes: A short bio is not the place for personal statements about the subject's inspirations, life philosophy or artistic vision.

What tense should a bio be written in? ›

The one thing you probably won't consider is what tense to write it in. A biography deals with events of the past, right? Ergo, you write it in the past tense.

What does 22 mean on Instagram? ›

It's most likely a graduation date or launch date for whatever they are doing in their life. Movies have launch dates; schools have graduation dates. I see it most commonly used to denote their high school or college graduation year.

What can I write in a girl bio? ›

Cool Bios For Instagram For Girls
  1. Success is in my veins.
  2. I am a cupcake in search of her stud muffin.
  3. As I stepped out of my comfort zone, I fell in love with a person – that's me.
  4. Welcome to my world.
  5. No, this is not a dream, it's my reality.
  6. If I was a writer I would have a better Instagram bio quote.
5 Jul 2019

How do you start a bio example? ›

How to write a professional bio
  1. Your name.
  2. Your current role or professional tagline.
  3. Your company or personal brand.
  4. Your goals and aspirations.
  5. Your 2-3 most impressive and relevant achievements.
  6. One quirky fact about you (if it's appropriate to the site)
20 Oct 2022

What bio Means example? ›

Bio means of life or living things. An example of bio is biography which is the story of a person's life.

What should I say in a short bio of myself? ›

It's a good idea to include:
  1. Your name.
  2. Your current job title.
  3. Your company name or personal brand statement.
  4. Your hometown.
  5. Your alma mater.
  6. Your personal and professional goals.
  7. A relevant achievement or accomplishment.
  8. Your hobbies.

What are some cool bio? ›

Best Instagram Bios
  • Simplicity is the key to happiness.
  • If I was a writer, I'd have a better Instagram bio quote.
  • You can't become the best without first being the worst.
  • In a world of worriers, be the warrior.
  • It won't always be easy, but always try to do what's right.
28 Oct 2021

What should I link in my bio? ›

Link to a popular blog post or one of the latest pieces you've published. Many publications use a link in bio landing page to highlight multiple recent pieces of content that they've mentioned in Instagram posts. You can also create a URL that has all the articles you've mentioned on Instagram.

How do you skip lines in your bio? ›

Whether you use an iPhone or an Android phone, you can use these steps to add spaces in Instagram bio and captions: You just need to click on the “Enter” button or the “Return” key on your keyboard.


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